WWE and UFC owner TKO Group Holdings Inc. on Thursday said it will acquire three businesses from Beverly Hills-based Endeavor Group Holdings, including Professional Bull Riders, in the latest move by mogul Ari Emanuel to reconfigure his sports and entertainment empire.

In an all-equity deal valued at $3.25 billion, publicly traded TKO will receive Professional Bull Riders, live events business On Location and global sports marketing agency IMG. The deal is expected to close in the first half of 2025.

TKO is controlled by Endeavor. Emanuel, the Hollywood superagent, is chief executive of both companie

WWE and UFC owner TKO Group Holdings Inc. on Thursday said it will acquire three businesses from Beverly Hills-based Endeavor Group Holdings, including Professional Bull Riders, in the latest move by mogul Ari Emanuel to reconfigure his sports and entertainment empire.

In an all-equity deal valued at $3.25 billion, publicly traded TKO will receive Professional Bull Riders, live events business On Location and global sports marketing agency IMG. The deal is expected to close in the first half of 2025.

TKO is controlled by Endeavor. Emanuel, the Hollywood superagent, is chief executive of both companie

“The concept of having three of our sports leagues on one weekend in one city is at once exciting and achievable, not to mention the impact it would have on synergies,” Shapiro said on the webcast.

TKO, which combines mixed martial arts league UFC and pro-wrestling giant WWE, became a publicly traded company in September 2023, with Endeavor having a 51% controlling stake.

After the new deal, Endeavor will increase its ownership of TKO to 59%. Endeavor said it will get about 26.14 million common units of TKO and “will subscribe for an equal number of shares of TKO’s Class B common stock.”