When Angel Reese says, “Made mine a double QPC, but a double-double queen,” you know she’s not just talking about burgers—she’s serving confidence on and off the court. Last month, the Chi-Town Barbie became the first-ever female athlete to team up with McDonald’s for a meal and today, she’s proving her energy remains unmatched as the brand takes it to Super Bowl. Let us tell you, it is far from ordinary.
New McD commercial has hit the streets and we might have gotten a glimpse of W on the other side. Lisa Leslie, Angel Reese, Breanna Stewart, and even Latto joined in for the one-minute ad, battling to get their hands on the Reese special. “That moment when u trying to score but @latto’s on the hooplol. Get ur hands on the @Reese10Angel special fr,” Stewie wrote, sharing the commercial.
The ad, featuring Angel and her crew, was pure fire—full of swagger, laughs, and that signature Reese charm. From calling out the “Injury Special” to declaring, “When I take the bag, you know that meal is already mine,” Angel owned every second.
And speaking of star power, the stage for this commercial couldn’t be bigger. Over 120 million fans are set to tune in for the Super Bowl. 50 brands have already locked down the priciest ad slots on TV. Last year, a 30-second spot hit $7 million, per Forbes. For LIX, that has risen to $8 million, costing McDonald’s some $16 million for the 1-minute commercial.
This growing trend of blending sports and pop culture in fast-food marketing is not new. LeBron James and Travis Scott teamed up in 2020 for the “Travis Scott Meal,” which combined a Quarter Pounder, fries, and Sprite. That meal became an instant hit, and Travis Scott’s star power only boosted its success, even leading to exclusive merchandise. Michael Jordan, too, had his own McD’s meal back in the 1990s, known as the “McJordan,” though it wasn’t linked to a singer.
Much like these past collaborations, Angel Reese’s partnership with McD’s highlights the rising power of athletes. With the WNBA’s popularity soaring past the MLS and PGA, Reese isn’t just riding the wave—she’s creating it.
Angel Reese: The game-changer fueling the WNBA’s rise and brand boom
“The WNBA has become the fifth most popular professional sport, ahead of the MLS and PGA,” according to a new marketing report. This surge isn’t just a win for the league—it’s a game-changer for players like Angel Reese. Her brand power is skyrocketing alongside the WNBA’s growth, with endorsement deals from Reebok, Hershey’s, Beats by Dre, Mielle, and other notable brands cementing her status as a marketable force.
With 26% of U.S. adults now identifying as avid or casual WNBA fans, Reese’s influence is reaching new heights. Her ability to connect with fans, both on and off the court, makes her a magnet for endorsements. As the report notes, “Avid women’s sports fans are more likely to engage with teams and individual athletes through social media than men’s sports fans.”
Reese’s viral tweets and charismatic presence perfectly align with this trend, making her a standout in the league’s new era.
But it’s not just about social media. Women’s sports fans invest deeply. They’re “more likely to purchase merchandise, game tickets, and travel to events.”. For brands like McDonald’s, partnering with Reese isn’t just a marketing move—it’s a strategic play to tap into this passionate, growing audience.
As the WNBA breaks barriers, Reese proves she’s more than a player—she’s a brand. Her authenticity resonates in a league that champions equality and activism. With a bright future ahead, she leads the charge.
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