Under the partnership, Haiden will represent Hyper’s full range of products, from high-performance BMX and mountain bikes to RC vehicles.
Hyper, the brand behind Hyper Bicycles and Hyper Toy Company, has announced a brand-new partnership with motocross and supercross star, Haiden “Dangerboy” Deegan. This collaboration brings together high-performance and affordable bicycles, RC vehicles, light & sound and a well-known name in action sports, aiming to make action sports more accessible at retail and inspire the next generation of fans and riders.
Haiden Deegan has been making waves in motocross and supercross from a young age. At just 10 years old, he became the youngest rider to land a backflip on a dirt bike—a moment that defined his fearless style. Fast forward a few years, and he’s racking up championships, proving that his bold approach to riding sets him apart.
Before motocross took over, Haiden was a huge BMX fan and rider. With Hyper’s strong roots in BMX, this partnership was a natural fit for him.
“I’ve always looked up to BMX riders, so joining the Hyper team is a dream come true,” said Haiden Deegan. “Hyper has been a major part of the BMX world for years, and I’ve always respected what they do. Now, I get to be a part of it and help create products that truly represent our sport.”
Haiden will represent Hyper’s full range of products, from high-performance BMX and mountain bikes to RC vehicles with wild light and sound features. But he’s not just lending his name—he’ll be working with the Hyper team to bring fresh ideas to the table, helping design new products that push boundaries.
“We couldn’t be more excited to welcome Haiden to the Hyper family,” said Clay Goldsmid, founder and CEO of Hyper. “His relentless drive for progression and innovation perfectly aligns with our mission. At Hyper, we’re all about inspiring the next generation of riders, and Haiden embodies that spirit. Over the years, we’ve worked with legends like Jeremy McGrath, Travis Pastrana and many other action sports icons. Now, we’re proud to stand behind the future of the sport—and Haiden is that future.”
Tony Diaz, director of Hyper Toy Company, added: “Haiden’s energy, attitude and dedication are truly inspiring. We strive to bring that same energy to the toy category. We’re excited to collaborate with him to develop RC vehicles and toys that capture the thrill and excitement of motocross and bring innovation to the retail space.”
This partnership isn’t just about products; it’s about a shared passion for riding, creativity and pushing the limits. By teaming up with Haiden Deegan, Hyper is connecting motocross, bicycles, toys and action sports in a way that’s never been done before.
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