Adrian Wojnarowski, three-time NBA champion Mitch Kupchak, who oversaw Michael Jordan’s front office at the Charlotte Hornets, is stepping down. The Brooklyn Nets associate general manager Jeff Peterson is one of the front-runners to take his place.
In May 2019, Peterson became a member of the Nets while the organization was preparing for the Kevin Durant and Kyrie Irving trade that sent them to Brooklyn. Trajan Langdon, a potential candidate for the Hornets position, was replaced by him and fellow assistant general manager Andy Birdsong. Currently, Langdon is the New Orleans Pelicans’ general manager.
Employees of the Nets thought that Peterson, who joined Brooklyn from the Hawks organization, would have the inside word when Kupchak finally announced his retirement as long as a year ago. Two other possibilities, Travis Schlenk of Washington and Wes Wilcox of Sacramento, are also acquainted with Rick Schnall, one of the Hornets’ two new owners. Rick Schnall was formerly a minority owner in Atlanta.
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The Athletic’s Mike Vorkunov biography from May 2022 stated that among Peterson’s responsibilities were amateur, or college, scouting, as well as serving as a “sounding board” for Sean Marks on other more significant matters.
When discussing his No. 2 with Vorkunov, Marks praised Peterson’s abilities and character.
Peer-to-peer, honest communication is possible. For example, I could speak with the general manager, players can talk to players, and coaches can communicate to coaches. Marks remarked, “Jeff is a unique breed that can communicate across platforms. In order for him to speak openly and honestly with a player. He’s experienced that several times. Make it clear that he is not terrified.
“He’ll speak with coaches in the same way. He will speak with the front office in the same manner. He will speak with our ownership group in the same manner. Thus, when you can be fearless and be true to who you are in the face of all of that. That’s a skill.
Despite their 11-41 record right now, the Hornets are regarded as one of the best NBA teams. LaMelo Ball, Brandon Miller, Miles Bridges, and Mark Williams are just a few of the team’s youthful players. The company has also revealed plans to build a $60 million practice facility in addition to renovating the Spectrum Center for $275 million.
